YUIMA NAKAZATO Store is an online boutique of YUIMA NAKAZATO, a brand run by Yuima Nakazato, the official guest designer of Paris Haute Couture. To launch this boutique, we worked with the atelier team and the partner on service design, concept design, information design including product management system, visual design, interface design, etc.

The brand, which advocates “democratization of haute couture”, has been presented a variety of unconventional projects: Semi-couture “Face to Face” by online dialogue started in response to the situation of COVID-19, “TYPE-1” that allows you to customize clothes by yourself, and a new biomaterial technology “Biosmocking”. Considering the brand’s worldview and the sharpness of the projects, we designed the simple and traditional interface since the contents are new. We also proposed making the visuals like the museum’s digital archive.

The boutique can be accessed from anywhere in the world and can be used on a variety of devices.