- PLAY EARTH
- GOLDWIN INC.
- Branding, Consultancy, Environment, Interactive, Product, Research
In 2021, GOLDWIN unveiled the concept of “PLAY EARTH”, embodying a new long-term vision and its associated concept. Established in 1951, GOLDWIN has made significant contributions to the improvement of the quality of life and consideration for the natural environment through the planning, production, import, and sales of high-quality sportswear. The new concept of PLAY EARTH focuses on establishing a new relationship between nature, environment, and people through the play that is the origin of sports. Various projects, actively collaborating with different fields such as culture, art, and architecture, will be developed under PLAY EARTH.
We worked closely with the brand's team to develop a strong and flexible brand identity that connects multiple projects and locations under a common concept. Our team has been involved in various design aspects, including print communications, websites, digital and physical signage, advertising, and stationery, as well as product-related designs. Detailed information about each project will be announced soon.
Noizら5組の建築家がてがけた「遊具」を体験「PLAY EARTH PARK」がオープン, AXIS Web Magazine
建築家の手がけた遊具で“地球と遊ぶ”！東京・六本木に期間限定の公園空間が誕生。, Casa BRUTUS
THE NORTH FACEとポケモンのコラボアイテムも登場。GOLDWIN PLAY EARTH PARKが4月23日にオープン, Masterd
新業態のザ・ノース・フェイス キャンプも！ゴールドウインが恵比寿に関東最大面積となる3店舗を同時オープン！, HOUYHNHNM
恵比寿に「THE NORTH FACE」初のキャンプ特化型店舗ほかオープン, Time Out
ゴールドウイン、富山県南砺市に自然と遊ぶ公園 26年中に, WWD Japan